Hi, my name is Yea—

a Brand and Creative Designer, imagining and evolving a brand identity with clarity while meticulously attending to the details.

Velocicast Brand Refresh

Reimagining the brand to strengthen its reputation and attract commercial customers

Raleigh-Durham Startup Week Brand Evolution

Introducing a visual language designed to support the growth of the entrepreneurial community

She thinks in terms of big-picture, systems thinking, but can roll up her sleeves and figure out immediate solutions to problems and opportunities that arise in the same breath.

Micah Ellis, Design Director / Brand Strategist

Kinsa Brand Evolution

Refining brand strategy and translating it into a visual language for effective lead generation

One Lenovo Experience

Developing a unique visual design system to create a cohesive brand experience

HealthWeather Subscription Pilot

Evaluating the market fit of an extended service through strategic planning and design testing